Education

How storytelling boosts environmental impact and engagement

From Times Higher Education: “Knowledge exchange requires capturing your audience’s attention. Given that humans are hard-wired to enjoy stories, adapting your content as a story can bring it alive. We are 22 times more likely to remember information if it is presented in a story, according to reports. The learning is often subliminal, with audiences typically believing it was information they already knew and denying it was acquired from a story. … This is crucial because impact case studies as much as publications now determine how universities are rated in terms of the effects of their research on the world.”

View the full article from Times Higher Education.