Education

Human Predictions for AI in Higher Education in 2025

From Inside Higher Education: “Platforms like ChatGPT are making it easier for users to ask complex questions and receive synthesized, conversational answers. … In 2025, this shift will make traditional SEO strategies less effective, forcing institutions to reimagine their digital presence. … To prepare for students using AI tools outside of your site to learn about your school or incorporate generative AI search into your own site, there are critical to-dos for your website content teams to make your content as relevant, up-to-date and engaging as possible. … Institutions that prioritize creating unique, authoritative content—such as faculty research profiles or interactive student success stories—will gain an edge in this new search landscape.”

View the full article from Inside Higher Education.