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AdWords Makes Big Changes to Paid Search Ads on Google.com SERPs

What? Search industry media has reported a significant change in the search engine results page (SERP) on Google.com, eliminating paid ads on the right hand… Read More

Kiosk at Toronto Spotlight Virtual Reality Seminar

Novelist William Gibson said that ‚Äúthe future is already here — it‚Äôs just not very evenly distributed.‚ÄĚ While a world plugged into virtual reality may… Read More

SEM: Trademark Monitoring for Brand Owners

When auditing a well-known brand‚Äôs search marketing results, we will inevitably see some brand name encroachment, as smaller brands, knock-off products and category competitors try… Read More

Get Ready for Google’s Mobile Algorithm Update

Towards the end of 2014, Google officially began rolling out their Mobile-Friendly Notification for mobile search. As more and more people rely on their mobile… Read More

5 Content Tips for SEO Success in 2015

Moving from keyword density to keyword relevancy 1. Content: Long Live the King In 2015, content is still King, and the quality of that content… Read More

DMA 2014 : 5 Memorable Moments

Kiosk attended the DMA 2014 conference for data-driven marketers, which took place in San Diego at the end of last month. It was great to… Read More

The Media of Politics

As we approach November 2014, advertisers, agencies and marketers of all kinds will be taking a closer look at how the upcoming US elections may… Read More

College Enrollment Crisis?

A new report by audit, tax and advisory firm KPMG indicates growing concern over US colleges‚Äô ability to maintain enrollment at current levels. Their survey… Read More

5 Things I Learned at ClickZ Live

This summer I attended ClickZ Live in San Francisco. Sponsored by Google and Yahoo, the conference helped inform us on the latest digital strategies to… Read More

Personalizing the Student Journey

Filling Future Gaps in Student Numbers

A recent report by the UK-based Leadership Foundation for Higher Education (LFHE) titled Horizon Scanning: What will HE look like in 2020? suggests that international… Read More

The Future of the Flipped Classroom

In the flipped classroom homework is done in class and traditional class work is done at home. This way round, students learn the theory at… Read More

E-Waste: A Global Issue with Local Solutions

Only 15-20% of global waste generated by electronics – e-waste – is recycled. The rest ends up in landfills, incinerators, or shipped to developing countries… Read More

Online Education Exciting Employers and Rewarding Employees

While the focus on online education is dominated by discussions about MOOCs (Massive Open Online Courses), employers are increasingly excited by the opportunities online education… Read More

Water Generating Billboard Helps Desert Community

Located in a vast desert, Lima, the capital of Peru provides very limited sources of fresh potable water to its population. In an effort to… Read More

Map of the internet

Leveraging Technology to Connect with College Students

ECAR (Educause Center For Applied Research) collaborated with 195 institutions this last year to collect responses from more than 100,000 students about their technology experiences…. Read More

Visualizing Big Data

Alex Parker, from the Harvard-Smithsonian Center for Astrophysics, likes to spend his spare time coming up with ways to turn big data into visualizations that… Read More

The Challenges of Opening Up Higher Education in India

With legislation to allow foreign universities to come into India still far off in the distance, it remains a difficult environment for Western institutions hoping… Read More

Time for an Ivy League in the UK?

In the lead article in the THE (Times Higher Education) magazine this month, Terence Healey, Vice Chancellor of Buckingham University argues that it is time… Read More

MIT Tops World College Rankings, as The Chase for International Students Heats Up

The latest rankings for top universities in the world have been published, with MIT overtaking Cambridge as the number one university in the world. The… Read More

How Social Media is Changing College Recruitment

A recent research report by University of Massachusetts Dartmouth, interviewed 570 admissions officers from colleges and universities in all 50 states. The report uncovered that… Read More

International Recruitment: £60 Million Paid Out by UK Universities in 2011

Research by¬†Times Higher Education Magazine¬†has shed light on the world of the international university recruitment agents, suggesting many universities had ‚Äėlittle idea‚Äô how overseas agents… Read More

Northampton University: Utilizing Facebook for Communicating with Students

A few¬†Facebook platforms have been adopted by Northampton University to be the first port of call for communicating with students. The portal, created using¬†Toluna‚Äôs¬†technology, will… Read More