Kiosk Launches Digital Trading Desk
Kiosk has recently partnered with Centro to manage its own digital trading desk. The venture gives Kiosk the hands-on ability to plan, launch, manage, and optimize digital media campaigns across desktop, mobile, and video. Having direct access to ad inventory across all of the major ad exchanges will provide greater transparency and visibility into actual costs, placements, and performance.
The Centro DSP (CDSP) also allows Kiosk to incorporate 3rd party services such as Triple Lift and Live Intent, giving clients access to native and premium newsletter platforms while avoiding budget thresholds and minimums they might encounter by going publisher-direct. Third party data providers and DMPs, such as BlueKai, Exelate, and Live Ramp, which are already integrated into the CDSP will give Kiosk clients access to targeted prospecting and remarketing based on audience behavior and interests, relevant context, and keywords. Purchasing premium inventory on high-profile sites via Private Marketplace (PMPs) is also an option.
Kiosk was an early adopter of incorporating programmatic technologies into media strategies, and has successfully included them as part of enrollment marketing and lead generation campaigns for clients such as ASU Online, California Lutheran University, City National Bank, Sonic, and many more.
This latest development keeps Kiosk at the forefront of the digital media marketplace, and provides an advantage towards future success, as programmatic media experiences wider acceptance and accelerating growth.
If you want to know how our programmatic technologies could impact your digital marketing, give Kiosk a call.