Kiosk Pockets Gramercy Financial Marketing Strategy Award for Mobile Marketing
Kiosk is proud to be a winner of the 13th Annual Gramercy Financial Marketing Strategy Award. We won in the category of Mobile Marketing for our work with City National Bank by driving awareness and response for both their business banking and wealth management services.
“CNB has very specific people they want to reach and our media team understood that a generic media plan wasn’t going to get the job done. We were able to find the right ways to talk to CNB leads, while constantly optimizing our campaigns,” notes Kiosk VP of Media Ben Johnsen.
Kiosk approaches media strategy the same way a financial advisor looks at investments, achieving a high return on investment with a focus on testing and optimization across a portfolio of media platforms. High-net-worth individuals can be particularly challenging to engage via ad media. But by expanding into Google Call Extensions and providing targets with direct, mobile connections to CNB representatives, Kiosk was able to capitalize on the opportunities presented by mobile, and maximize CNB’s media budget.
The Gramercy Institute is the world’s leading network for senior marketers from the world’s leading financial institutions, and the judging panel for the awards features an impressive array of leaders from the world of finance.
“It’s exciting to see the work that our SEM and media teams do recognized by such a knowledgeable judging panel as that assembled by the Gramercy Institute,” notes Kiosk Founder and CEO Munir Haddad. “Even more so when our Kiosk team is innovating in mobile search. It takes the participation of great clients to deliver innovation, and we’re proud to have City National Bank as collaborators. Mobile marketing is an ever-evolving landscape, and I’m confident we’ll see more innovative work from our SEM and media teams on mobile in the future.”