The Fun Theory
Volkswagen has created a fantastic site / movement around “the fun theory”. We particularly like their Piano Staircase Project which utilizes elements of play and fun to promote people walking down stairs rather than using the escalator. We love the imagination and daring to not just think of this, but to enact it and particularly like that there is an element of functional artistry that has a socially positive element tied to it. It shows that “the game” does not have to be “zero sum.” Have fun and be healthy, these things do not have to be mutually exclusive.