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Landing more leads for PayPal

PayPal is at the forefront of the digital payments revolution. With over 192 million active customer accounts they have created an open and secure payments ecosystem that people and businesses choose to securely transact with each other online, in stores and on mobile devices.

PayPal Logo
Pay Pal Here Screen

The Challenge

PayPal was looking to identify opportunities to improve conversions for PayPal Here, their mobile credit card reader, which exists in the highly competitive and fast-growing market of payment solutions for small businesses.

The Solution

Kiosk analyzed PayPal’s existing search marketing campaigns to identify search intent at a more granular level. People don’t always search for payment solutions by their corporate or official terms, they use slang, colloquialisms and natural language. By understanding what potential PayPal Here users were looking for, Kiosk created highly-targeted landing pages that were judged more relevant in the eyes of search engines, and more effective in terms of cost and conversions.

“Kiosk helped uncover valuable consumer insights from PayPal’s SEM performance data. They identified new keyword opportunities based on consumer search intent. Our campaigns continue to grow because of it.”
Wyatt Hunter
Head of Small Business Lifecycle Marketing / General Manager
PayPal Here Mobile Payment Solution
PayPal Here puts the power of mobile credit card processing within reach for small business owners. Kiosk helps PayPal reach those business owners more efficiently.