The mere expression of an idea can create meaning and interest in that idea.
In Understanding Media, Marshall McLuhan stated “a light bulb creates an environment by its mere presence.”
The light bulb in and of itself does not hold “content” in the traditional sense, but if you are in a dark room and the light bulb is turned on, it will attract an audience as people seek out the light in the dark.
Ideas are the same way. As are core purposes of businesses. Expressing a purpose for your business if it was previously unsaid will create a vision for people that interact with you and your business. The stating of the idea is important. It’s amazing what you can do by just starting, by bringing something, no matter how big or small, into existence.
Have you turned on a light bulb in your day?