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The Year in Media, and What Comes Next in 2018

In 2017, the Advertising and Marketing industry witnessed significant progress, and many challenges, from the evolution of voice search to the spotlight on video powerhouse… Read More

Improved DoubleClick Display Measurement Benefits Agencies and Advertisers

Recently, DoubleClick notified users of an update to how served display impressions will be counted and verified in DoubleClick Campaign Manager (DCM). The notification explained… Read More

Google Puts Search in the SuperBowl with Google Home Ad

Whether you were delighted or devastated by the Patriots’ SuperBowl comeback, it was hard to ignore the latest tech trends appearing around the Big Game…. Read More

Google Changes the Rules on Local Call Extensions

When it comes to local search results, Google strives to display information that’s relevant and consistent. This is demonstrated by a recent rule change around… Read More

5 New Year’s Resolutions for Smarter SEM in 2017

Much like signing up for the gym, there’s a little feel good moment when you know you’re going to do something positive for yourself. But… Read More

For Higher Education, Twitter Moments Tell Better Social Media Stories

Twitter recently offered users the option of creating Moments—curated collections of Tweets—on mobile. Despite being rolled out to brands, influencers and now users, Moments haven’t… Read More

Kiosk Now Part of Bing’s Select Partner Program

Providing strategic, data-driven search advertising services is core to Kiosk’s client offering. As such, we’re proud to be recognized as a Select Partner in Microsoft’s… Read More

Facebook Live is Big Newsfeed News for Brands

Facebook recently rolled out a TV and out-of-home ad campaign for Facebook Live, the social network’s live streaming offering. There’s no doubt that video —… Read More

Popular Social Media Image App Prisma Adds Video Support

Prisma, the app that turns photos into images that simulate a variety of artistic styles, has just launched support for 15 second videos. Prisma uses… Read More

360 Degrees of Market Street Prototyping

Photo credit : Market Street Prototyping Festival / Kay Cheng We’ve been checking out the 2016 Market Street Prototyping Festival, a design-driven event that brings… Read More

The Power of Portrait Mode : Why You “Need” an iPhone 7 Plus

Business owner looking to justify the cost of a new iPhone 7 Plus to your partner (business, or domestic) or yourself? Apple’s new Portrait Mode,… Read More

Social Media Tips for Small Business: The Correct Use of Hashtags

Are you #confused about hashtags? Have a #smallbiz social media account, but not sure how to use the “pound” symbol properly? That’s probably not surprising,… Read More

Virtual Reality and the Online College Campus Tour

With virtual reality and 360 video, the race is on to provide people with immersive access to otherwise-inaccessible locations. For proof, look no further than… Read More

Google’s New SERP Layout: What Does it Mean for Organic Search?

There’s been plenty of discussion over the last week regarding Google’s new SERP layout and what the removal of the right hand ads will mean… Read More

Right Rail RIP: Google SERPs Round Up

At this point you should’ve communicated to your boss, your clients, your team, the guy in engineering and anyone else who will listen that Google… Read More

AdWords Makes Big Changes to Paid Search Ads on Google.com SERPs

What? Search industry media has reported a significant change in the search engine results page (SERP) on Google.com, eliminating paid ads on the right hand… Read More

Kiosk at Toronto Spotlight Virtual Reality Seminar

Novelist William Gibson said that “the future is already here — it’s just not very evenly distributed.” While a world plugged into virtual reality may… Read More

SEM: Trademark Monitoring for Brand Owners

When auditing a well-known brand’s search marketing results, we will inevitably see some brand name encroachment, as smaller brands, knock-off products and category competitors try… Read More

Get Ready for Google’s Mobile Algorithm Update

Towards the end of 2014, Google officially began rolling out their Mobile-Friendly Notification for mobile search. As more and more people rely on their mobile… Read More

5 Content Tips for SEO Success in 2015

Moving from keyword density to keyword relevancy 1. Content: Long Live the King In 2015, content is still King, and the quality of that content… Read More

DMA 2014 : 5 Memorable Moments

Kiosk attended the DMA 2014 conference for data-driven marketers, which took place in San Diego at the end of last month. It was great to… Read More

The Media of Politics

As we approach November 2014, advertisers, agencies and marketers of all kinds will be taking a closer look at how the upcoming US elections may… Read More

College Enrollment Crisis?

A new report by audit, tax and advisory firm KPMG indicates growing concern over US colleges’ ability to maintain enrollment at current levels. Their survey… Read More

5 Things I Learned at ClickZ Live

This summer I attended ClickZ Live in San Francisco. Sponsored by Google and Yahoo, the conference helped inform us on the latest digital strategies to… Read More