Dips in subscribers and a fight for your attention: How ed tech looks a lot like Netflix

From protocol: “Early last month, Codecademy, the learning platform known for teaching millions how to code online, finalized its agreement to be acquired by Skillsoft. Consolidation has become commonplace in the sector. This is the third ed tech acquisition since June 2021, when Skillsoft went public. … ‘It’s very similar to the problem at Netflix: You get really big and you have all these customers, and all of a sudden, you don’t have the best content anymore, and a bunch of people leave,’ said Bersin. That’s why so many enterprise ed tech companies have taken to buying up smaller brands with more innovative content and established customer bases.”

View the full article from protocol.

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