Why most ivies offer few online degrees—and what’s happening to change it
From EdSurge: “ ‘The Ivies are all risk-averse,’ says Peggy McCready, former associate vice provost for technology and digital initiatives at UPenn Libraries. ‘The last thing they want is to damage their reputation.’ But the Ivies need not fear their top-of-the-line standing will be undermined by digital education. Nothing can topple their exalted position at the pinnacle of the academic world, least of all online students clacking away on keyboards far from campus. According to researchers from Dartmouth and UCLA whose results are published in MIT Sloan Management Review, the Ivies need not worry about diluting their brand equity if they launch more online degrees. ‘Parent brands have been shown not to be particularly vulnerable,’ even if extensions fail, the scholars conclude.”View the full article from EdSurge.
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