Kiosk revamps Traditional Medicinals’ popular digital experience — the Plant Personality Quiz
Consistently one of Traditional Medicinals’ most visited website pages, the Plant Personality Quiz helps curious customers discover the plants that reflect their true essence. We’ve been a fan of the Plant Personality Quiz since its inception many years ago. It’s a fun way to provide customers with a unique experience that goes beyond a financial transaction, and it communicates Traditional Medicinals’ brand principal of caring about their customers as whole people. So we were ready and willing when Traditional Medicinals asked for our help in revamping this wonderful brand asset.
Our goal was to reflect the company’s new branding and make the quiz more modern and sleek. We also wanted to develop the quiz in an environment where it could serve as a template and give Traditional Medicinals the flexibility to create more quizzes in the future.
Our first step was to design a new visual experience that leveraged intimate photography of plants and flowers and customers enjoying Traditional Medicinals tea. For the questions and answers, we overlaid branded text boxes, complete with simple iconography and clever one-liners, to create a simple yet elegant visual journey.
The results page lists three plants to show the customers’ unique plant profile, accompanied by a vibrant pie chart showing each plant’s percentage. Beneath that, customers can read more about each plant’s story and how it relates to the customer’s personality, as well as view products that contain those plants.
To make the UX experience as sleek as the UI experience, we developed and built the quiz as a custom WordPress plugin. This promised functionality assets like being able to “check all that apply” and navigate back and forth in the quiz seamlessly. This also accomplished our goal of enabling Traditional Medicinals to repurpose the quiz framework for other uses like a holiday or promotional quiz, giving the team more mileage for their investment.
The final product is a fun, accessible, and customer-centric experience that promotes brand recognition, drives brand loyalty, and makes people smile. That’s a win in our book!