Traditional Medicinals boasts a company ethos focused on sustainability and offers a range of teas packed with herbal benefits. We were thrilled when they engaged Kiosk to design and develop a range of web pages to support the launch of their innovative new line of Hemp+Herb teas.
Hemp products have garnered considerable mainstream interest in recent years. Made from the aerial parts of the hemp plant (which is legally defined as Cannabis Sativa L. containing less than 0.3% THC on a dry weight basis), hemp extract is a way for people to access the natural benefits of the cannabis plant without worrying about the psychoactive effects of THC.
After a lengthy supplier evaluation, Traditional Medicinals found a broad spectrum hemp extract that met their high-quality standards and produced a collection of teas crafted for specific wellness benefits: Hemp+Herb Mental Focus, Hemp+Herb Joint Health, and Hemp+Herb Stress Relief.*
One of several web projects we’ve worked on together, this product launch represents Kiosk’s first creative collaboration with Traditional Medicinals. To support the launch, we designed and built a Hemp+Herb landing page, complete with an email signup overlay, to introduce the new line of teas and mobilize Traditional Medicinals’ enthusiastic community of fans, known as “plant people.”
Kiosk also created unique product pages for each tea to communicate the specific benefits and herbal composition of each new formula. Finally, we designed an About Hemp+Herb page to share information about the benefits of hemp extract and what makes this line of hemp-infused products unique.
The end result is a comprehensive set of digital assets which reflect Traditional Medicinals’ distinctive style and personality as well as the thoughtful and intentional journey behind this impactful new line of products.
“We’re so excited to share our new line of Hemp+Herb teas, and their numerous health benefits, with our customers,” said Traditional Medicinals’ Ari Mills. “It was important that we work with a marketing partner who understood our company’s values and whose approach matched the creativity found in our Hemp+Herb formulations. Kiosk was an obvious choice.”
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.